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Why do I need a Mailing Services Provider?
Due to the economic impact of the last few years, plenty of businesses have to “make do with less”. These same companies are turning to direct mail because it is more targetable, more accountable, and more effective than other forms of advertising.
While many are enjoying the benefits of well-crafted direct mail campaigns, still more are trying to come to grips with the ever-changing world of U.S. Postal Service rules and regulations. The USPS is doing an admirable job of responding to market demands, incorporating industry suggestions, and reorganizing their structure to work smarter and leaner. The down side to all this is that never before in USPS history have there been so many changes to rules and procedures in such a short period of time!
Most commercial print operations in our area are excellent at giving you quality printing at an affordable price. Rarely do they have the time and personnel to stay current with all the ongoing changes within the U.S. Postal Service.